Mercedes-Benz Tawian台灣賓士 2015 A-Class 改款上市形象影片
承襲2012年全新世代的A-Class來襲，事隔3年的改款上市，Mercedes-Benz Taiwan台灣賓士首次重金打造全新A-Class廣告形象，鎖定目標族群的年輕世代。影片視覺以全新視角解構人類最原始的刺激衝擊，從狂放的血液流動、肌肉收縮、雞皮疙瘩、瞳孔放大各種生理反應與A-Class的猛獸性格作為呼應，即使沈靜不動觀看車子也能夠強烈感受到A-Class所帶來的力量與視覺震撼。
A new generation of A-Class was revealed in 2012, 3 years on, a new model is being introduced, and it is the first time that Mercedes-Benz Taiwan created a brand new TV commercial for the A-Class, targeted at the younger generation. From the perspective of man’s basic reaction to adrenalin rush, whether it’s the rush of blood or muscle tightening or having goosebumps or pupil dilating, these reflexes are a natural reaction to the beastly nature of the A-Class. Even as you quietly observed the car, you cannot help but feel the power and the visual impact of the A-Class.
承襲2012年全新世代的A-Class來襲，事隔3年的改款上市，Mercedes-Benz Taiwan台灣賓士首次重金打造全新A-Class廣告形象，鎖定目標族群的年輕世代。影片視覺以全新視角解構人類最原始的刺激衝擊，從狂放的血液流動、肌肉收縮、雞皮疙瘩、瞳孔放大各種生理反應與A-Class的猛獸性格作為呼應，即使沈靜不動觀看車子也能夠強烈感受到A-Class所帶來的力量與視覺震撼。
A new generation of A-Class was revealed in 2012, 3 years on, a new model is being introduced, and it is the first time that Mercedes-Benz Taiwan created a brand new TV commercial for the A-Class, targeted at the younger generation. From the perspective of man’s basic reaction to adrenalin rush, whether it’s the rush of blood or muscle tightening or having goosebumps or pupil dilating, these reflexes are a natural reaction to the beastly nature of the A-Class. Even as you quietly observed the car, you cannot help but feel the power and the visual impact of the A-Class.
Credit/
Client：Ogilvy
Director : Gavin Yin尹國賢
Creative: Gavin Yin尹國賢
Design Agency：JL Design
Creative Director : 羅申駿 JL
Executive Producer: Angela Moo 巫安琪
Senior Producer：Chia Ying Tsai 蔡佳穎
Project Coordinator：Ryan Lin 林志翰
Storyboard Artist : Utsuo Chen 陳映男
VFX Company：WeFX Studio
VFX Supervisor : Pota 曾博達
3D Artist : Kevin Huang 黃啟銘 / Han Lee 李翰宇 / ChinChun Yang 楊敬淳
Animators：Goo Shun Wang 王谷神
FX Artist : Jack Yu 游永杰 / Rio 張展嘉 / Children Chiu 邱柏鈞
Compositor : Shu-I Yang 楊舒宜 / Julian Chen陳安
RD Head : WeiTsang Chang 張維倉
Project Coordinator : Kate Liu 劉心圓
Sound Design Agency：Ehcolab
